In the first section of this page choose the sender of the series. You have 2 options. The first option is to set one of the users you already created as the sender of the series. The sender of a series can be any user with a verified e-mail address. The whole series is then sent in that user's name.
For sending and delivery to go smoothly it is necessary that the sending domain is verified as well, not only the e-mail address. The sending domain is the part of the e-mail after the at sign. In my e-mail, for example, the sending domain is quanda.com. You will find information about setting up and verifying the sending domain in the upper menu under … / Settings / Domain & DNS verification.
Sending e-mails is limited for senders without a verified sending domain. So if you choose a user who does not have a verified sending domain as the sender, you are warned about it by a message that appears and in which you will find detailed information about how the sending will proceed.
The second option is to set the sender automatically. How to assign the owner of a contact through an import is described in the article > Contact owner. The owner of a contact is usually the salesperson who takes care of that contact. So if you want Quanda to change the sender automatically according to who the owner of a given contact is, choose the automatic sender setting. The sender of the campaign is then picked automatically in this order. Contact owner, and if it is not stored, the Company owner is set as the sender, and if that is not stored either, the Campaign manager (chosen on the Settings page) is set as the sender. Quanda will therefore change the sender automatically according to who is in charge of a given contact.
In the second section of this page you can set the e-mail address for replies. We recommend leaving the default setting. If you do want to change the recipient of replies, pick one of the users. In the list you will find all users who have their e-mail address verified.
In the next part, test the e-mails for spam. The test focuses on the technical and the content side of the e-mail. The result of the test is a number from 0 to 10. The closer your result is to zero, the smaller the chance that the e-mail ends up in the junk mail folder because of technical settings or content after it is sent.
The most common content offences, if I can call them that, are:
- THE E-MAIL SUBJECT IS WRITTEN IN CAPITAL LETTERS ONLY.
- The e-mail subject contains unsuitable words (such as sale, free, discount and so on).
- The body of the e-mail is made up of a single image only.
- The body of the e-mail is filled with more images than text.
- The colour of the e-mail text, or part of it, has weak contrast against the background colour it is written on.
The next section is called "Sending test e-mails". Never send your e-mail series before you check your e-mails by sending test e-mails. Once you send yourself the test e-mails, you will find them in your mailbox within a few minutes at the latest. Always check their appearance, whether the images load, the text, click through all links and buttons and make sure they work and point to the right place. Ideally check your e-mails on a mobile phone as well and make sure everything displays as it should. Correct any shortcomings and send the test e-mails once more.
If you used personalization in one of the e-mails and inserted a salutation field into the body, the test e-mail shows the salutation of the first recipient selected on the Recipients page as a preview. The unsubscribe function is also deliberately disabled in the test e-mails.
The last part is starting the e-mail series itself. If everything is fine and you have checked all e-mails by sending test e-mails, you can continue and start the e-mail series. Click the button for changing the campaign state and switch the series to the "Ready to send" state.
Choose the day and time the series should start being sent and set the sending frequency. If you pick Monday 2 pm in the calendar and a frequency of 7 days, for example, the individual parts of the series are sent every Monday at 2 pm.
Once the e-mail series is started, you can begin watching the statistics. This type of e-mail campaign has statistics available for each part separately.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated březen 12, 2021