Send an offer of original accessories 30 days after a car sale
Description:A month after the purchase, the customer gets a tip on accessories that perfectly fit their car.
Offer a follow-up training 14 days after finishing the introductory course
Description:A graduate of the basic course receives an invitation to a follow-up, more advanced programme.
Send an apology bonus 7 days after a complaint is resolved
Description:After the complaint is settled, the customer receives a discount code as a goodwill gesture.
Offer an add-on service 60 days after a product order
Description:After the installation, the customer receives an offer of servicing and an extended warranty.
An invoice for the sale of a new car appears in the system.
The car sold is a Citroën C4.
Let 30 days pass after the sale.
A personalized accessories offer for the C4.
The customer accepts the introductory course offer.
They completed the basic-level course.
Let 14 days pass after completion.
An invitation to the follow-up training.
Hello Ms Kucera, congratulations on completing the introductory course. We have prepared a follow-up programme to take you even further.
The customer files a product complaint.
The complaint is successfully settled.
Let 7 days pass after the resolution.
An apology email with a discount code.
Hello Mr Malek, we are sorry about the complications with your complaint. As a thank-you for your patience, we have prepared a small bonus for you.
A product order is registered in the system.
The ordered product is an air-conditioning unit.
Let 60 days pass after the installation.
An offer of servicing and an extended warranty.
Hello Mr Horak, we installed your air conditioning two months ago. Take care of its long life and reliable operation.
Every record in your CRM and ERP is an opportunity to communicate
An order came in. A parcel went out. An invoice was issued. A warranty ended. How many of those triggered a single message to the customer today?
Invoices
Past due A polite reminder without involving sales
Quotes
Quote with no reply A reminder and a case study from the industry
Service check-in
Job accepted Confirmation of the date and updates on the progress
Dispatch orders
Shipment handed to the carrier Information about the delivery date
Orders
First purchase A welcome sequence and a handover of contacts
Complaints
Resolved A confirmation and a question about satisfaction
Parcels
Parcel collected Tips on using it and a request for a review
Meetings
Meeting took place The materials the sales rep promised to send
Phone calls
Call ended without an agreement A summary and answers to frequent questions
Deal closed
Signed Onboarding and the first steps with the product
From looking for recipients
to automated communication
The change is not in the tool. It is in what triggers the communication.
“I have a message and I am looking for someone to send it to.”
- A campaign is created to fit the editorial calendar.
- The segment is put together by hand from an export.
- It goes out once and that is the end of it.
- The result is measured in opens.
“An event happened and the communication went out on its own.”
- A document in the CRM or ERP triggers the campaign.
- The segment is evaluated again every single day.
- The scenario keeps running until you switch it off.
- The result is measured in orders.
Five reasons to connect business data with marketing
Precise segmentation and personalisation
When marketing sees what customers really buy, how often and for how much, it builds campaigns tailored to specific groups. Instead of a mass message, the customer gets a relevant offer.
A higher open rate, fewer unsubscribes and a higher conversion rate.
A shorter sales cycle
Marketing automatically warms up contacts that are not ready to buy yet. It sends educational content, case studies and expert articles. The sales rep gets the contact only once the customer is ready to talk.
Sales reps spend their time with contacts that genuinely intend to buy.
Upsell and cross-sell based on purchase history
Business data tells you what the customer bought, what they did not buy and what they will logically need next. You offer the add-on product or the higher tier at the right moment, with no manual searching.
A higher average order value and a longer customer lifetime.
Catching customers at risk of leaving in time
A drop in orders or activity that has gone quiet shows in the data long before the customer moves to a competitor. The retention campaign starts on its own, with no waiting for a monthly report.
cheaper to keep an existing customer than to win a new one.
A measurable contribution of marketing to sales
Campaigns tied to closed deals, revenue, margins and the number of invoices issued show what actually brought money in. Not just clicks.
The budget goes where it really works. And you have the numbers to back it up.
Precise targeting
The right context
Higher engagement
The systems we connect to
CARLING AUTO: DMS data that triggers communication on its own
A Citroën dealer and service centre connected Caris DMS with Quanda HUB. Data about sold cars, service visits and due dates trigger the communication with no human involvement.
Seventy-five scenarios that run on their own
Marketing no longer steps into them. It only adds content for the individual models.
7
types of scenarios based on a vehicle event
75
active scenarios are evaluated every day
8
scheduled messages in a single post-sale scenario
7 years
of care for one customer
The events that trigger the communication
Every Citroën model on sale has its own scenarios and its own e-mails.
The first year after the sale
- 3 days after the sale A thank-you for the purchase and tips for the first week of driving.
- 10 days after the sale A thank-you and the important contacts for the service centre.
- 3 months after the sale An offer of original accessories for that particular model.
- 6 months after the sale Tips on extending the life of the vehicle.
Long-term care
- Year 1, 4, 5, 6 and 7 Anniversary congratulations and a service offer at a promotional price.
- 3 months and 14 days before the inspection A reminder that the technical inspection is about to expire.
- 9 months before the end of financing A notification for the dealer to approach the customer with a new offer.
- 6 months before the warranty ends A heads-up that the warranty period is coming to an end.
A Quanda HUB demo
in 30 minutes
If you want to see how Quanda works and how you could use it in your company, we will gladly show you everything live — with concrete examples focused on your industry.
- We will find a date and time that suits you.
- In 30 minutes we will show you what Quanda can do and how it works.
- We will answer your questions.
CEO
Sales Director