Blog

B2B marketing, no fluff.
Just what works.

Lead generation, surveys and feedback, targeted and personalized mailing, and broader B2B marketing topics. Practical tips, case studies and how-tos you can try right away.

Email marketing

How to crop an image to a specific size

When you don´t have same-size pictures at hand. Sometimes you can get lucky and all your images will be of the same size so you don’t have to edit them. In othe...

Jan Spáčil Sep 7, 2021 5 min read
Read article
Surveys

6 steps how to create a survey

I. How to make a survey Write down what exactly you want to find out, and how you wish to use the gathered information. Before creating a questionnaire, write d...

Jan Spáčil Feb 2, 2016 17 min read
Read article
Email marketing

Why purchased database stinks?

As an "easy" way it seems to be simply buy a such a database. Sales men of companies that sells databases will promise you a lot of things when trying...

Jan Spáčil Jan 8, 2016 2 min read
Read article
Email marketing

Is the email marketing dead?

What the studies say? The recent survey shows that only 11 % of teenagers rely on an email as a tool for communication with their friends. This study also indic...

Jan Spáčil Dec 5, 2015 1 min read
Read article