In the first section of this page choose the sender of the campaign. You have 2 options. The first option is to set one of the users you already created as the sender of the campaign. The sender of a campaign can be any user with a verified e-mail address. The whole campaign is then sent in that user's name.
For sending and delivery to go smoothly it is necessary that the sending domain is verified as well, not only the e-mail address. The sending domain is the part of the e-mail after the at sign. In my e-mail, for example, the sending domain is quanda.com. You will find information about setting up and verifying the sending domain in the upper menu under … / Settings / Domain & DNS verification.
Sending e-mails is limited for senders without a verified sending domain. So if you choose a user who does not have a verified sending domain as the sender, you are warned about it by a message that appears and in which you will find detailed information about how the sending will proceed.
The second option is to set the sender automatically. How to assign the owner of a contact through an import is described in the article > Contact owner. The owner of a contact is usually the salesperson who takes care of that contact. So if you want Quanda to change the sender automatically according to who the owner of a given contact is, choose the automatic sender setting. The sender of the campaign is then picked automatically in this order. Contact owner, and if it is not set, the Company owner is set as the sender, and if that is not set either, the Campaign manager (chosen on the Settings page) is set as the sender. Quanda will therefore change the sender automatically according to who is in charge of a given contact.
In the second section of this page you can set the e-mail address for replies. We recommend leaving the default setting. If you do want to change the recipient of replies, pick one of the users. In the list you will find all users who have their e-mail address verified.
In the next part, test your e-mail for spam. The test focuses on the technical and the content side of the e-mail. The result of the test is a number from 0 to 10. The closer your result is to zero, the smaller the chance that this e-mail ends up in the junk mail folder because of technical settings or content after it is sent.
The most common content offences, if I can call them that, are:
- THE E-MAIL SUBJECT IS WRITTEN IN CAPITAL LETTERS ONLY.
- The e-mail subject contains unsuitable words (sale, free and so on).
- The body of the e-mail is made up of a single image.
- The body of the e-mail is filled with more images than text.
- The colour of the e-mail text, or part of it, has weak contrast against the background colour it is written on.
The next section is called Sending test e-mails. Never send your e-mail campaign before you check your e-mail by sending a test e-mail. Once you send yourself a test e-mail, you will find it in your mailbox within a few minutes at the latest. Always check its appearance, whether the images load, the text, click through all links and buttons and make sure they work and point to the right place. Ideally check your e-mail on a mobile phone as well and make sure everything displays as it should. Correct any shortcomings and send the test e-mail once more.
If you used personalization in the e-mail and inserted a salutation field into the body, the test e-mail shows the salutation of the first recipient selected on the Recipients page as a preview. The unsubscribe function is also deliberately disabled in the test e-mail.
The last part is sending the e-mail itself. If everything is fine and you have checked your e-mail by sending a test e-mail, you can continue and send the campaign. Click the button for changing the campaign state and switch the campaign to the "Ready to send" state.
At this point you can send the campaign immediately or schedule it. If you send the campaign immediately, the individual e-mails start being prepared and sent out one by one after you click the "Send" button. If you click the link for scheduling, choose the date and time when your campaign should be sent and click the "Schedule sending for…" button.
At this moment your campaign is sent and you can start watching the statistics of your e-mail campaign.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated březen 17, 2021