Automation in a simple e-mail campaign was designed to help you track what a recipient does after receiving an e-mail and react to it by sending another e-mail or assigning a tag.
Quanda can track several events:
- Opening the e-mail
- Not opening the e-mail
- Clicking a particular link in the e-mail
- Not clicking a particular link in the e-mail
- Non-delivery of the e-mail. This event can only be reacted to by assigning a tag
Let us look at a few scenarios of how to use automation.
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Send the e-mail again if the recipient does not open it. If a recipient does not open your e-mail, you can send it to them again after a few days and increase your chance that as many recipients as possible actually open and read the e-mail. In the automation set > if the e-mail recipient > did not open the e-mail, then in the "then after" part set > 3 days, and in the > Perform this action > part set > Send e-mail and pick the transactional e-mail that should be sent.
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Send a special offer if the recipient clicked a particular link. If a recipient of your e-mail clicks a particular link, for example one offering a specific product or service, you can send them an e-mail within 30 minutes with a discounted offer for that product, with an extension of it, or a reward for a quick order. In the automation set > if the e-mail recipient > clicked a particular link, then pick the link you want to track from the list of links, then in the "then after" part set: 30 minutes, and in the > Perform this action > part set > Send e-mail and pick the transactional e-mail that should be sent.
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Send an e-mail invitation again to everyone who did not click a particular link in the previous e-mail. If a recipient of your e-mail does not click the registration button for an event you organise, you can send all of these recipients an e-mail a few days later with a last chance to sign up for the event. In the automation set > if the e-mail recipient > did not click a particular link, then pick the link you want to track from the list of links, then in the "then after" part set > 4 days, and in the > Perform this action > part set Send e-mail and pick the transactional e-mail that should be sent.
How does Quanda evaluate the timing of individual events?
In the case of clicks or non-clicks, Quanda reacts exactly at the time you set. So if you set that another e-mail should be sent 2 hours after a click on a particular link in the e-mail, every recipient receives this next e-mail exactly 2 hours after clicking that link. So if someone clicks at 8 in the morning, they receive the next e-mail at 10. If another recipient clicks at 2 in the afternoon, they receive the next e-mail at 4 in the afternoon.
The event tracking a non-click on a particular link or an e-mail open is evaluated the same way, because we know the exact time the recipient performed the action. The next e-mail is sent individually according to the time set in the automation.
In the case of the "E-mail not opened" event, Quanda works with time differently. Because all e-mails that are not opened have no such event with an exact time stored anywhere, if you set that another e-mail should be sent to all recipients after 3 days when the first one is not opened, this e-mail is sent exactly 3 days after the first e-mail was sent.
You can also set several conditions for individual events at once. The number of automation conditions is not limited, so for the event "Clicked a particular link" you can create as many conditions as you need. All conditions are then evaluated one after another according to the time you set.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated březen 17, 2021