In the first section of this page choose the sender of the campaign. You have 2 options. The first option is to set one of the users you already created as the sender of the campaign. The sender of a campaign can be any user with a verified e-mail address. The whole campaign is then sent in that user's name.
For sending and delivery to go smoothly it is necessary that the sending domain is verified as well, not only the e-mail address. The sending domain is the part of the e-mail after the at sign. In my e-mail, for example, the sending domain is quanda.com. You will find information about setting up and verifying the sending domain in the upper menu under … / Settings / Domain & DNS verification.
Sending e-mails is limited for senders without a verified sending domain. So if you choose a user who does not have a verified sending domain as the sender, you are warned about it by a message that appears and in which you will find detailed information about how the sending will proceed.
The second option is to set the sender automatically. How to assign the owner of a contact through an import is described in the article > Contact owner. The owner of a contact is usually the salesperson who takes care of that contact. So if you want Quanda to change the sender automatically according to who the owner of a given contact is, choose the automatic sender setting. The sender of the campaign is then picked automatically in this order. Contact owner, and if it is not stored, the Company owner is set as the sender, and if that is not stored either, the Campaign manager (chosen on the Settings page) is set as the sender. Quanda will therefore change the sender automatically according to who is in charge of a given contact.
In the second section of this page you can set the e-mail address for replies. We recommend leaving the default setting. If you do want to change the recipient of replies, pick one of the users. In the list you will find all users who have their e-mail address verified.
In the next part, test your e-mail for spam. The test focuses on the technical and the content side of the e-mail. The result of the test is a number from 0 to 10. The closer your result is to zero, the smaller the chance that this e-mail ends up in the junk mail folder because of technical settings or content after it is sent.
The most common content offences, if I can call them that, are:
- THE E-MAIL SUBJECT IS WRITTEN IN CAPITAL LETTERS ONLY.
- The e-mail subject contains unsuitable words (sale, free and so on).
- The body of the e-mail is made up of a single image only.
- The body of the e-mail is filled with more images than text.
- The colour of the e-mail text, or part of it, has weak contrast against the background colour it is written on.
In the next section, named "A / B testing settings", you set the parameters of the testing and the way the winning variant is picked. Drag the green part and set how large a group of recipients will be included in the testing and how large a group of recipients will wait for the winning version of the e-mail.
Choose the way the winning version of the e-mail is picked and set the time over which the results will be evaluated. For our example I will choose "Higher percentage of opened e-mails" and set 1 day.
Our tip about setting the time: we found that the most reliable results can be achieved after 24 hours, so we recommend setting 1 day.
The next section is called "Sending test e-mails". Never send your campaign before you check your e-mails by sending test e-mails. Once you send yourself the test e-mails, you will find them in your mailbox within a few minutes at the latest. Always check their appearance, whether the images load, the text, click through all links and buttons and make sure they work and point to the right place. Ideally check your e-mails on a mobile phone as well and make sure everything displays as it should. Correct any shortcomings and send the test e-mails once more.
If you used personalization in one of the e-mails and inserted a salutation field into the body, the test e-mail shows the salutation of the first recipient selected on the Recipients page as a preview. The unsubscribe function is also deliberately disabled in the test e-mails.
The last part is sending the e-mail campaign itself. If everything is fine and you have checked your e-mails by sending test e-mails, you can continue and send the campaign. Click the button for changing the campaign state and switch the campaign to the "Ready to send" state.
At this point you can send the campaign immediately or schedule it.
What happens once you click the "Send" button?
According to the parameters set in the "A / B testing settings" section, group "A", which receives the "A" version of the e-mail, and group "B", which receives the "B" version, are picked from the list of recipients. The individual e-mails start being sent to these recipients one by one. Once the set time passes, the results are evaluated and Quanda determines the winning version of the e-mail. That is then sent automatically to all the remaining recipients.
You can also schedule the sending of an e-mail campaign with A / B testing. By scheduling it you can determine precisely not only the time the first e-mails are sent, but, based on the set length of the testing, also the time the winning version of the e-mail is sent.
Once the campaign is sent, you can start watching the statistics. This type of e-mail campaign has 4 different sets of statistics available. Separate statistics for version "A" and "B", their comparison with each other, and the overall results across all sent e-mails.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated březen 16, 2021