On the statistics page you will find a lot of useful information that not only gives you feedback on the e-mails you just sent, but can also inspire you about what to do better next time.
An e-mail campaign with A / B testing has 4 different sets of statistics available. The statistics for the "A" version of the e-mail, the statistics for the "B" version, the statistics comparing the results of the "A" version with the "B" version, and the statistics with the overall results of all sent e-mails.
Statistics for the "A" version and the "B" version of the e-mail.
In the first part, named "Overall overview", you will find summary information about the campaign you just sent. What do you find in this overview and what do the individual items mean?
Sent
- The total number of unique recipients this e-mail was sent to.
Delivered
- The total number of unique recipients this e-mail was delivered to.
Not delivered
- The total number of unique recipients this e-mail was not delivered to. You will find their list, including the reason for non-delivery, in the lower part of this statistics page.
- The list of reasons for non-delivery can be found in the article "Reasons for undelivered e-mails".
Opened in total
- The total number of times this e-mail was opened. If one recipient opens this e-mail 10 times, the number 10 appears here.
Opened uniquely
- The total number of unique recipients who opened this e-mail. Every recipient is counted only once here, regardless of how many times they opened this e-mail. So if one recipient opens this e-mail 10 times, the number 1 appears here.
Not opened
- The total number of unique recipients who did not open your e-mail.
Clicks in total
- The total number of clicks on links in the e-mail. So if one recipient clicks once on each of the 5 links in one e-mail, the number 5 appears here.
Clicks uniquely
- The number of unique recipients who clicked at least once on any link in this e-mail. So if one recipient clicks once on each of the 5 links in one e-mail, the number 1 appears here. You will find the click statistics for individual links in the lower part of this statistics page.
Next, depending on the social media icons you chose, you will find statistics for each of them with the number of clicks.
- The number of unique recipients who clicked at least once on a particular social media icon.
Marked as SPAM
- The number of unique recipients who marked your e-mail as SPAM. You will find their list in the lower part of this statistics page.
Unsubscribed
- The number of unique recipients who unsubscribed using the link in the e-mail footer. You will again find their list in the lower part of this statistics page.
Further down this statistics page you will find a lot of other data about the results of the campaign. There is the calculation of percentage values for deliverability, e-mail opens or clicks. There is also a list of names of the recipients who opened your e-mail, who did not open it, who clicked the links in the e-mails or unsubscribed from them.
The statistics comparing the results of the "A" version with the "B" version of the e-mail
In the first section you will find information about which version of the e-mail was picked as the winner, what subject it had and what time interval was set for determining the winning variant.
In the next part, named "Overall overview", you will find the main statistics of both e-mails shown together in one chart. The next part of this page shows the comparison of the results of the "A" version and the "B" version in percentages.
On this page you will also find charts with the development of the individual statistics over time, separately for the "A" version and separately for the "B" version of the e-mail.
The last part of the page contains a comparison of the click results on the unique links in the "A" version and the "B" version of the e-mail.
The last, fourth set of statistics is the "Overall statistics"
Here you will find the statistics for the campaign as a whole. The results of both the "A" version and the "B" version of the e-mail are added up here, together with the results of sending the winning variant of the e-mail.
The e-mail campaign statistics can also be exported to Excel, into a *.xlsx file. The file contains all the information on this page, arranged into individual sheets.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated březen 19, 2021