In a logic e-mail campaign you will find statistics for every sent e-mail separately. On the Statistics page, pick the e-mail whose statistics you want to see in the tree structure and click that e-mail.
On the statistics page you will find a lot of useful information that not only gives you feedback on the individual sent e-mails, but can also inspire you about what to do better next time.
In the first part, named "Overall overview of the e-mail campaign results", you will find summary information about the sent e-mail. What do you find in this overview and what do the individual items mean?
Sent
- The total number of unique recipients this e-mail was sent to.
Delivered
- The total number of unique recipients this e-mail was delivered to.
Not delivered
- The total number of unique recipients this e-mail was not delivered to. You will find their list, including the reason for non-delivery, in the lower part of this statistics page.
- The list of reasons for non-delivery can be found in the article "Reasons for undelivered e-mails".
Opened in total
- The total number of times this e-mail was opened. If one recipient opens this e-mail 10 times, the number 10 appears here.
Opened uniquely
- The total number of unique recipients who opened this e-mail. Every recipient is counted only once here, regardless of how many times they opened this e-mail. So if one recipient opens this e-mail 10 times, the number 1 appears here. You will find the list of these recipients in the lower part of this page.
Not opened
- The total number of unique recipients who did not open your e-mail. You will find the list of these recipients in the lower part of this page.
Clicks in total
- The total number of clicks on links in the e-mail. So if one recipient clicks once on each of the 5 links in one e-mail, the number 5 appears here.
Clicks uniquely
- The number of unique recipients who clicked at least once on any link in this e-mail. So if one recipient clicks once on each of the 5 links in one e-mail, the number 1 appears here. You will find the click statistics for individual links in the lower part of this page.
Next, depending on the social media icons you chose, you will find statistics for each of them with the number of clicks.
- The number of unique recipients who clicked at least once on a particular social media icon.
Marked as SPAM
- The number of unique recipients who marked your e-mail as SPAM. You will find their list in the lower part of this page.
Unsubscribed
- The number of unique recipients who unsubscribed using the link in the e-mail footer. You will again find their list in the lower part of this page.
Further down this page you will find a lot of other data about the results of the sent e-mail. There is the calculation of percentage values for deliverability, e-mail opens or clicks. There is also a list of names of the recipients who opened your e-mail, who did not open it, who clicked the links in it or unsubscribed from it.
The statistics of every e-mail can also be exported to Excel, into a *.xlsx file. The file contains all the information on this page, arranged into individual sheets.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated březen 19, 2021