E-mail campaigns come with statistics, so let us have a look at the individual terms:
Sent
- The total number of unique recipients this e-mail was sent to.
Delivered
- The total number of unique recipients this e-mail was delivered to.
Not delivered
- The total number of unique recipients this e-mail was not delivered to. You will find their list, including the reason for non-delivery, in the lower part of this statistics page.
- The list of reasons for non-delivery can be found in the article "Reasons for undelivered e-mails".
Opened in total
- The total number of times this e-mail was opened. If one recipient opens this e-mail 10 times, the number 10 appears here.
Opened uniquely
- The total number of unique recipients who opened this e-mail. Every recipient is counted only once here, regardless of how many times they opened this e-mail. So if one recipient opens this e-mail 10 times, the number 1 appears here.
Not opened
- The total number of unique recipients who did not open your e-mail.
Clicks in total
- The total number of clicks on links in the e-mail. So if one recipient clicks once on each of the 5 links in one e-mail, the number 5 appears here.
Clicks uniquely
- The number of unique recipients who clicked at least once on any link in this e-mail. So if one recipient clicks once on each of the 5 links in one e-mail, the number 1 appears here. You will find the click statistics for individual links in the lower part of this statistics page.
Next, depending on the chosen social media icons, you will find statistics for each of them with the number of clicks.
- The number of unique recipients who clicked at least once on a particular social media icon.
Marked as SPAM
- The number of unique recipients who marked your e-mail as SPAM. You will find their list in the lower part of this statistics page.
Unsubscribed
- The number of unique recipients who unsubscribed using the link in the e-mail footer. You will again find their list in the lower part of this statistics page.
Updated březen 19, 2021